Most people familiar with cannabis have heard of 4/20, but there's another holiday cannabis enthusiasts around the world look forward to every year: 710 Day, celebrated on July 10. While 4/20 celebrates cannabis as a whole, 710 Day puts the spotlight on concentrates. But the holiday isn't just about one product category, it's also a reminder of how much today's cannabis market has grown and evolved. Alongside flower, dispensary shelves are now filled with everything from vape cartridges and infused pre-rolls to beverages, edibles, tinctures, concentrates, and more, giving consumers more variety than ever before.

Whether someone has been enjoying concentrates for years or is simply curious about products like live resin, live rosin, badder, or hash, 710 Day is a fun opportunity to discover another side of today's cannabis landscape.

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From Flower to a Whole World of Products

Not too long ago, flower was the format most people associated with cannabis. Today, that picture looks much different.

Modern cannabis menus include an impressive range of product categories, each offering its own characteristics and experiences. Some consumers enjoy flower for its aromas, flavors, and familiar ritual, while others may prefer the convenience of vape cartridges, the long-lasting nature of edibles, or the refreshing variety of cannabis beverages.

Concentrates have become part of that expanding selection. They're also an important part of many other cannabis formats. For example, cannabis oils are commonly found in vape cartridges, while infused pre-rolls often incorporate concentrates alongside flower, and many edibles are made using cannabis extracts as part of their production.

Rather than replacing other formats, concentrates simply contribute to the incredible variety available throughout today's cannabis market, giving consumers even more options to discover products that fit their own preferences.

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Why Is It Called 710?

The story behind 710 is actually pretty clever. Flip the number 710 upside down, and it spells "OIL." Because cannabis concentrates are often known as oils or extracts, the nickname gradually caught on among cannabis enthusiasts before eventually becoming the unofficial name for the July 10 celebration.

The term first gained popularity among concentrate enthusiasts in the early 2010s and has continued to grow alongside the expanding world of cannabis extracts. Today, 710 is widely recognized as a day dedicated to learning about and appreciating concentrates, much like 4/20 has become associated with cannabis more broadly.

While 710 Day focuses on concentrates, it's also a reflection of how much extraction methods have advanced and new products have become available. Concentrates have grown into a diverse category that includes everything from live resin and live rosin to badder, hash, diamonds, and many other styles.

710 Day is a chance to discover new concentrate products, revisit favorite brands, learn more about different extraction methods, and take advantage of the special promotions many dispensaries offer to celebrate the occasion. For shoppers visiting Wild Seed Wellness, this year's 710 Day sale offers another reason to stop in and browse products across a variety of cannabis categories while learning more about concentrates.

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What Exactly Are Concentrates?

Cannabis concentrates are created by extracting desirable compounds from the cannabis plant, including cannabinoids like THC and CBD, along with naturally occurring terpenes that contribute to each cultivar's distinctive aroma and flavor.

One of the things that makes concentrates so interesting is the amount of variety found within the category itself. Different extraction methods produce concentrates with their own textures, consistencies, aromas, and terpene profiles, giving shoppers plenty of options to compare.

Some of the most recognizable concentrate styles include:

• Live Resin, made using fresh-frozen cannabis to help preserve many of the plant's original terpenes.
• Live Rosin, a solventless concentrate produced using heat and pressure.
• Badder, known for its smooth, whipped consistency.
• Diamonds, crystalline THCA formations often paired with terpene-rich sauce.
• Hash, one of the oldest cannabis concentrates, enjoyed in different forms for centuries.

Learning about these different styles is part of what makes 710 Day enjoyable, especially for shoppers interested in discovering how each concentrate is produced.

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Concentrates Show Up in More Places Than You Might Think

Many vape cartridges use cannabis oils such as live resin or live rosin. Infused pre-rolls often incorporate concentrates alongside flower, while many edibles are made using cannabis extracts as part of their production process.

It's a good reminder that concentrates aren't simply one product; they're also an important part of many cannabis products consumers already recognize.

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Looking Beyond THC

It's easy to assume concentrates are only about high THC percentages, but that's only part of the story.

Many cannabis enthusiasts also pay close attention to terpenes, the naturally occurring compounds responsible for many of the aromas found in cannabis. Citrus, pine, earthy, floral, tropical fruit, or fuel-forward notes all come from different terpene combinations, and many shoppers enjoy comparing these aroma profiles just as much as cannabinoid content.

That's one reason products like live resin and live rosin continue to attract attention. They're often appreciated for preserving many of the plant's naturally occurring aromatic compounds alongside cannabinoids.

Like flower, choosing a concentrate often comes down to personal preference, making exploration part of the experience.

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Different Brands, Different Approaches

One of the enjoyable parts of exploring concentrates is seeing how different cannabis brands create them.

Some producers are known for solventless concentrates, while others focus on live resin, strain-specific extracts, or traditional hash. Different cultivation practices, extraction methods, and cultivar selections all contribute to the variety shoppers find on dispensary shelves.

Shoppers browsing Wild Seed Wellness can find products from well-known California brands including Jetty Extracts, Raw Garden, ABX, Rosin Tech Labs, Friendly Brand, Buddies, Papa's Herb, and many others. Each offers its own selection of concentrates, giving shoppers the opportunity to compare different products, extraction styles, and terpene profiles.

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Celebrate 710 Day at Wild Seed Wellness

Whether 710 Day is an opportunity to try a new concentrate, pick up a longtime favorite, or simply learn more about this growing product category, there's plenty to discover.

On July 10, Wild Seed Wellness is celebrating 710 Day with savings across a wide variety of participating brands. Shoppers can save up to 50%, with additional 40% and 30% discounts available depending on the featured brand. Participating names include Fig Farms, Emerald Sky, Friendly Brand, Raw Garden, Heavy Hitters, PlugPlay, Jetty, CBX, Buddies, Rosin Tech Labs, Papa's Herb, Timeless, Kanha, Maven, Lumpy's, UpNorth, and many more.

The celebration doesn't stop with product savings. Food trucks at select locations, and limited doorbuster deals while supplies last add even more excitement to the day.

Whether someone leaves with concentrates, flower, pre-rolls, vape cartridges, edibles, beverages, or a combination of several product categories, 710 Day is ultimately a celebration of something bigger: the incredible variety found throughout today's cannabis market and the opportunity to discover something new along the way.

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